Peculiar Events Festival Communications

For this project, I developed a cohesive marketing communications campaign for the Desalpe Festival in Charmey, Switzerland, an annual celebration marking the ceremonial descent of cattle from alpine pastures. The objective was to design a poster and supporting media assets that visually captured the landscape and tradition of the event.

Drawing inspiration from Swiss modernist design, I combined bold typography, flat botanical forms, and a continuous-line illustration of a cow to balance heritage with modern simplicity. The vibrant color palette references alpine flora, while the vertical type creates immediate visual impact and hierarchy.

Deliverables included a primary event poster and adaptable assets for digital promotion, ensuring a consistent and recognizable visual identity across platforms.