Carrot Labs - Brand Identity and Marketing Plan

Carrot Labs is a conceptual CBD brand that repositions wellness as a lifestyle rooted in mood, identity, and everyday joy. Moving away from the clinical, problem-solution framing typical of the CBD market, the brand embraces a playful, design-forward approach that makes cannabis feel approachable and uplifting. Through bold color, hand-drawn visuals, and a friendly tone, Carrot Labs speaks to a younger, wellness-curious audience seeking products that enhance their daily routines rather than “fix” them. The project explores how branding can shift perception, transforming CBD from a functional supplement into a feel-good, personality-driven experience.