I’m a designer with a marketing brain and a deep appreciation for great products, smart storytelling, and getting into the mind of the consumer. 

I’m currently a senior at Lehigh University studying Design with a concentration in Graphic Design with a Marketing minor, where I’ve learned to thrive at the intersection of creativity and strategy. I love designing things that look good aesthetically, but I care just as much about why they exist, who they’re for, and how they move through the world, from concept to shelf to shopping cart.

My interest in retail runs deep. I’m fascinated by assortment strategy, brand positioning, consumer behavior, and the tiny details that turn a product into an experience. Whether I’m designing merchandise, building a brand concept, or analyzing trends and competitors, I’m always thinking about how design and marketing work together to drive decisions and tell a cohesive story.

I’ve had hands-on experience in merchandising and creative roles; managing budgets, working with vendors, designing apparel, and collaborating across teams. These experiences have shaped how I design: with intention and a customer-first mindset. I believe the best work happens when creativity is grounded in insight, data, and execution.

If it lives in the world of retail, branding, merchandising, or marketing, I want to be part of it.

Let’s make something people want to pick up, talk about, and remember!