I’m a designer with a marketing brain and a deep appreciation for great products, smart storytelling, and understanding the consumer mind. From initial concept to shelf to shopping cart, I think about the full lifecycle of a design, and the role it plays in connecting with people.

My interest in retail runs deep. Whether I’m designing merchandise, building a brand concept, or analyzing trends and competitors, I’m always thinking about how design and marketing work together to drive decisions and tell a cohesive story.

I’ve had hands-on experience in merchandising and creative roles; managing budgets, working with vendors, designing apparel, and collaborating across teams. These experiences have shaped how I work: with intention and a customer-first mindset. I believe the best work happens when creativity is grounded in insight, data, and execution.

If it lives in the world of retail, branding, merchandising, or marketing, I want to be part of it.